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The Team

Board of Directors

David UptonDU-web

Managing Director, Founder and Chairman

David maintains overall responsibility for the strategic direction of the company and the design of DA Systems' suite of mobile data solutions. His background is systems analysis, design and international consultancy projects; specialising in mobile data capture. He has a wealth of special projects on his CV including arguably the world's first PDA signature capture application in 1998.

David went on to found DA Systems in 1999.


Chris BurnsCB-web

Sales Director

Chris joined DA Systems in 2012 and has over 20 years of experience in the software industry with an exceptional track record in managing complex solution sales and product development for enterprise mobility programmes.

Leading the sales team, Chris has considerable expertise in working with major blue-chip organisations to deliver mobile data solutions that improve communication, productivity and compliance.



Ron ElderRE-web


Ron is responsible for advising the board on corporate strategy and development, having over 20 years' experience in managing and leading growth companies. He has led multinational organisations in the US, UK and Europe for the last 25 years. These include: Zurich Financial Services (in the UK, South Africa and Ireland), Crawfords (New York), The First Personal Bank (now G.E. Capital Bank) and G.E. Capital. Ron is a Chartered Accountant and a graduate of both the Heriot Watt University, Edinburgh (Economics) and the London Business School (Dip. Corporate Finance).

Ron has been a member of DA Systems' Board of Directors since 2006.


Jeremy Thompson FCAJT-web

Finance Director

Jeremy is a Chartered Accountant by profession and is a founder member of DA Systems. As Financial Director it is Jeremy's responsibility to ensure that the company's financial strategy supports its broader corporate aims.

Jeremy runs a successful fourth-generation family business in the transport sector in Central London. He is also Treasurer of the Despatch Association, the courier industry's trade body.


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Fleet Tracking provides live GPS vehicle tracking and fleet management, enabling around the clock visibility and control of your mobile workforce.

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